The Complete Idiot's Guide to Facebook MarketingBook - 2012
Harness the power of Facebook® to promote your business!
Millions of people use Facebook every day, and many of them could be your future customers. Facebook makes it easy for you to expand your customer base and nurture existing relationships with such tools as Marketplace, Places, and Deals. This book shows you how.
Packed with strategic advice on making the most of these and other platform marketing tools, this helpful guide makes promoting your business on Facebook easy and enjoyable-and it works! In it, you get-Guidance on creating a Facebook marketing plan, defining your target market, and establishing a strong presence from the start. Easy ideas for reaching customers via Facebook ads, photos, videos, and more. Tips for using Places to simplify how customers can find and interact with you and your business. Fun ways to engage customers using events, games, and other types of promotions. Helpful hints for using Facebook's built-in analytics to track your progress, market penetration, and sales. Simple suggestions for updating your Facebook presence and staying current with the many ways it can work for you and your business.