Design to Grow
How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)Book - 2015
Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions.
Publisher: New York : Simon & Schuster, 2015
Edition: First Simon & Schuster hardcover edition
Characteristics: xiv, 237 pages : illustrations ; 24 cm