Design to Grow

Design to Grow

How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)

Book - 2015
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Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions.
Publisher: New York : Simon & Schuster, 2015
Edition: First Simon & Schuster hardcover edition
ISBN: 9781451671827
1451671822
Characteristics: xiv, 237 pages : illustrations ; 24 cm
Additional Contributors: Tischler, Linda, - Author

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