Before You Know It
The Unconscious Reasons We Do What We DoBook - 2017
Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves. He takes readers into his labs at New York University and Yale and reveals what science now knows about the pervasive influence of the unconscious mind. From who we vote for, what we buy, to how we perform on tests and in job interviews, hidden mental processes secretly govern every aspect of our behavior. Bargh also provides tricks to help you remember to-do items, shop smarter, and sleep better.
Publisher: New York : Touchstone, 2017
Edition: First Touchstone hardcover edition
Characteristics: vii, 343 pages ; 24 cm