The Longevity Economy

The Longevity Economy

Unlocking the World's Fastest-growing, Most Misunderstood Market

Book - 2017
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"Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women--they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life--is especially illuminating."--Back cover.
Publisher: New York, NY : PublicAffairs, [2017]
Edition: First edition
Copyright Date: ©2017
ISBN: 9781610396639
1610396634
Characteristics: ix, 339 pages; 25 cm

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