A World Gone Social
How Companies Must Adapt to SurviveBook - 2014
Social media is having a monumental impact on the world's economy. What does this mean for your business? Coiné and Babbitt give you the tools and information you need to survive-- and thrive-- in a business climate in which customers hold all the cards. They reveal how to avoid the dangers of insincerity, and teach you how to objectively assess the fitness of your company's current culture and social presence.
Publisher: New York : American Management Association, 2014.
Copyright Date: ©2014
Characteristics: xvii, 238 pages ; 24 cm