The Dip

The Dip

A Little Book That Teaches You When to Quit (and When to Stick)

Book - 2007
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A New York Times , USA Today , and Wall Street Journal bestseller

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security.
Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.
Publisher: New York : Portfolio, 2007
ISBN: 9781591841661
Characteristics: 80 p. : ill. ; 19 cm


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Sep 27, 2017

This book definitely got me thinking! I don't want to completely knock Godin's theory, because sure, one should quit a pointless job endeavor (a "cul de sac") before they waste years on it. On the other hand, I would quickly be in financial hot water if I quit my dead-end job today. Does the author expect people to have a multitude of savings and/or friends/family to shell out cash on the spot like a bank ATM? If I quit my job, if I didn't have another one lined up, my bills would eat me alive. I do appreciate this book for what it is at face-value; but will NOT be making a huge career change based on its principles (Not yet anyway!)

Jun 05, 2016

I liked this book. Got me thinking about life and my businesses. I share it it my Mom and she hated it. Kind of funny to get two different views. I think this book you will love or hate.

iLibrarian Aug 04, 2009

Have you ever felt like giving up? We all have those moments. Author Seth Godin admits he has these moments almost every day. We all face obstacles and problems. To make matters more complicated, most of us live and work in fast paced environments where it seems everything is changing rapidly. Our daily experience now includes more opportunities and obstacles than ever before. Godin’s The Dip is a particularly relevant and useful book.

In Godin’s words, the Dip is a common sink hole that trips up so many people. He’s right when he says that “if it is worth doing, there’s probably a Dip.” The Dip is the harder and less exciting point in a project, the point when you ask if the goal you are trying to achieve is worth the hassle. Godin is keen to demonstrate that once you understand the Dip and the systems that encourage quitting, you’ll be able to get through a Dip you decide to stick to.

Isn’t this book about when to quit? Well, yes, most of the book focuses on quitting, or as Godin puts it, smart quitting. He advocates quitting to encourage you to be the best in the world at something. It is important to understand Godin’s definition of Best in the world. To him, best means “best for them, right now, based on what they believe and what they know.” Best is subjective. In the world means “their world, the world they have access to.” The consumer decides what best is and their world is selfish and based on their preferences.

Godin discusses successful quitting with various examples and some brief rants on strategic quitting, bad advice, coping, pride, and so on. He explains, “Realizing that quitting is worth your focus and consideration is the first step to becoming the best in the world.” He offers three questions to ask yourself when you’re thinking about whether it’s smart to quit. 1) Am I panicking? 2) Who am I trying to influence? 3) What sort of measurable progress am I making?

It’s a little book indeed, but the pages offer a wealth of insight you can use to focus your business, your career, and your personal success. It is fast-paced, to the point, and thought provoking.


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