The Art of Woo
Using Strategic Persuasion to Sell your IdeasBook - 2007
Part emotional intelligence, part politics, part rhetoric and part psychology, selling ideas is not like tricking someone out of their money. It's about helping others to see things your way - engaging tehir minds and imaginations. Professors Shell and Moussa offer readers a self-assessment for them to determine which persuasion role fits them best and how to make the most of their natural strengths. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie and Bono.
Publisher: New York : Portfolio, 2007
Characteristics: vii, 312 p. ; 24 cm