The Culture Code

The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Book - 2007
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DNA makes a creature human, but what makes him an American? Is there a "culture code" that programs us to become German, or Japanese, or French? Dr. Clotaire Rapaille believes there is such a code, a silent system of archetypes that we unconsciously acquire as we grow up within our culture. The codes vary around the world and invisibly shape how we behave in our personal lives, as consumers, and as nations.
Publisher: New York, N.Y. : Broadway Books 2007
ISBN: 9780767920575
Characteristics: x, 213 p. : port. ; 21 cm


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May 09, 2017

The book was interesting, but hard to believe with the lack of data to substantiate the statements. Then when I read about Canadians and their "winter energy", I started pouring more salt on his conclusions of what Americans think about issues.

Feb 02, 2015

A wonderful cheat sheet for everyone who strives to understand the American culture in comparison with other cultures. Very helpful and truly indenious!

Mar 02, 2014

It was initially hard to take Rapaille's codes with a grain of salt. And after Rapaille mentioned helping a company make their foods more addictive, I found his siting depression as the primary (or at least only mentionable) cause of obesity to be slightly deceptive. There was no concrete data presented, only generalizations and the conclusion the he apparently drew, along with soundbites from people he'd queried. He did point out that these conclusions, "codes," represented the group not the individual. And his ideas were interesting, and apparently effective.


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