The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy as They DoBook - 2007
DNA makes a creature human, but what makes him an American? Is there a "culture code" that programs us to become German, or Japanese, or French? Dr. Clotaire Rapaille believes there is such a code, a silent system of archetypes that we unconsciously acquire as we grow up within our culture. The codes vary around the world and invisibly shape how we behave in our personal lives, as consumers, and as nations.
Publisher: New York, N.Y. : Broadway Books 2007
Characteristics: x, 213 p. : port. ; 21 cm