Buy Ology

Buy Ology

Truth and Lies About Why We Buy

Book - 2008
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Does sex sell? Are health warnings on cigarette packs effective? What do religion and ritual have in common with successful advertising? Do product placements work? Can subliminal advertising really influence our behavior? The fact is, nearly everything companies think they know about why we buy is completely wrong. In BUYOLOGY, marketing guru Martin Lindstrom draws on a three-year cutting-edge brain-scan study of more than two-thousand people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates our interest in a product and compels us to buy. In the bestselling tradition of The Tipping Point, BUYOLOGY is packed with entertaining stories about how we react to such well-known products and companies as Marlboro, Calvin Klein, Ford, American Idol, and Tiffany. A fascinating tour into the mind of today's consumer, Lindstrom's revelations about what drives the choices we make will captivate anyone who's been seduced--or turned off--by marketers relentless efforts to win our loyalty, our money, and our minds.
Publisher: New York : Doubleday, c2008
Edition: 1st ed
ISBN: 9780385523882
Characteristics: xi, 240 p. ; 22 cm
Alternative Title: Buyology


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Nov 26, 2013

This isn't a bad book, necessarily, although I agree with Publishers Weekly's viewpoint on the author, but not necessarily new studies. Back around 1990, or 1991, I read a chilling article in "American Demographics" magazine where they quantified American consumers to 37 detailed, yet general groups, and narrowed it down further to more detailed (74 groups) and even more detailed (148 groups, according to economic ability to consumer in contracting or expanding their purchase types). I fully expected not to find myself in any of the groups, yet indeed I fell into one of those 37 groups. With advances in the MRI, now utilizing the fMRI, the advert firms can truly quantify to a chillingly amazing degree, and that knowledge is fully availabe to the government, the intel agencies, and so forth.

Sep 08, 2012

Entertaining studies and concepts, albeit ones that are not particularly new.

Aug 16, 2012

Fascinating book. You will learn so many things! This book will present questions and answers that you would have never even thought of. It will give you a whole new perspective on life.

Aug 05, 2011

One of the most interesting Marketing books I read
(And the only "Neuromarketing" book). Highly recommend.


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