Creating A Successful Marketing Strategy for your Small New Business

Creating A Successful Marketing Strategy for your Small New Business

Book - 2010
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This book is for everyone thinking of starting a small new business that will grow into a large and successful company.

* Numerous examples used to clarify the details of successful strategy creation

* Presents many guidelines to follow when creating your marketing strategy, as well as warnings of things you should avoid

* Carefully takes you through several successful marketing strategies in detail to help you make certain that your marketing strategy has a very good chance of being successful

Publisher: Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010
ISBN: 9780313382475
0313382476
9780313382468
0313382468
Characteristics: xi, 225 p. : ill. ; 25 cm

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