The Thank You EconomyBook - 2011
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
Publisher: New York : Harper Business, c2011
Edition: 1st ed
Characteristics: xvi, 240 p.,  p. of plates : col. ill. ; 22 cm