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The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Dec 11, 2014BrendanRogers rated this title 4 out of 5 stars
I found this book helpful in my own work creating training development cycles. Careful preparation is still needed in developing a product, but a key idea is that that product does not have to be perfect. The idea, that a product must be fully formed prior to launch creates two problems. The first is that tweaking every option, and thinking of every possible scenario takes time and resources in the form of research and product testing. Allowing the customer to evaluate the product is cost effective and rapid. The second is that thinking that the perfect product can be developed without feedback of consumers is a flawed approach. Ultimately the product will go to market and may produce different feedback than your own testing. A few themes stand out for me as valuable from this book: 1. Just start. Develop a minimum viable product and send it to market fast. Let the customer evaluate the product and recommend changes. 2. Learn to measure and listen to the results of the feedback. 3. Create continuous loops of improvement.